Marketing Acumen

Great free report at BlogWrite for CEOs

I should’ve mentioned (in my first post) the great resource that pushed this blog out of the planning stage and onto the Web.

On Wednesday, Debbie Weil, author of The Corporate Blogging Book, hosted a teleconference with nine other marketers from around the country. (You can read her post on her BlogWrite for CEOs. And, at least for a while, download a free copy of the transcript.)

In addition to Debbie’s expertise, the group interaction led to some interesting explorations – the “mastermind” at work. I left the session with my questions answered, things like:

• What to do with an ill-conceived post;
• Best practices for handling comments; and
• How long should blog entries be?

I was energized and ready to get started - but unfortunately, my Wednesday calendar got in the way.

So, the Marketing Acumen blog didn’t go live until Thursday.

Several of us are trying to talk Debbie into doing this again. In the meantime, you can pick up a lot of the information (and maybe some of the energy) by downloading the transcript here

Note: Don’t be misled: I’m not likely to post every day, probably more like once or twice per week. But I thought the free download was worth mentioning right away.

Welcome to the Marketing Acumen blog

Welcome to the Marketing Acumen blog, a place to discuss marketing. From direct marketing to branding, strategic planning to marketing budgets, media mix to PR, this is the forum where we'll share what we're finding in our (and our customers') markets.

Let me introduce myself. I'm a "seasoned" (not old) marketing pro, a former VP of Marketing with a couple of IPOs under my belt. I now run Marketing Acumen, a marketing product and consulting firm I founded in '97. I'll be moderating this discussion, and writing many of the posts.

The purpose of this blog isn't to discuss Marketing Acumen or our products and services. Our goal here is to connect with our customers, communicate with other marketing pros, and get a feel for the "pulse" of the market by listening to what other marketers are discussing. So, your comments are always welcome.

Full Disclosure and Ulterior Motives

As mentioned above, we do sell products and services that help marketers achieve their goals - and more - and when it's appropriate, we may mention them. There will almost certainly be times when we talk about topics that are related to what we do. But our goal here isn't to promote ourselves or our products - we've got a website for that.

So, welcome to the Marketing Acumen blog. I hope you find it helpful in your marketing endeavors.